Content
Promotional videos
Process
​
Above are just some of the promotional videos the intern team created. In relation to the communication and media aspects being apart of the projects, research was essential in preparation to filming to prepare interview questions that related to the interviewee and the relation they had with the event. It was important to direct questions that would benefit the promotion of the events while interviewing a number of diverse people in different industries.
Social media and website maintenance
​
The videos will be given a social media platform and website presence that will deliver the content from these videos. Sharing the videos at times where events are due to begin or through the duration of the event are more likely to raise discussion and interest.
​
It should be consistent in uploading videos, creating discussions, and reminding and refreshing audiences' minds about the events, with additional information about the event when posting a video. This will make it simple for audiences to understand what the promotion is for and where to get involved through website links.
​
It is worth considering that many of these videos could also be used for future promotional material in cases where the events occur annually. Minor changes or including raw footage will simplify the process of creating new and fresh material.
​
​